How Apple Revamped Its Data Security Measures

Started in the April of 1976 by three friends Steve Jobs, Steve Wozniak and Ronald Wayne, Apple gained remarkable success in the technology market several years later. Presently, Apple Inc. enjoys a huge brand loyalty from its customers and sells a line of products such as the iPod, iPad, iPhone, and Macbook.

Every year Apple announces its upcoming software updates to its customers. Following the trend, Apple released its Keynote address on the 4th of June, 2018. Although there were not many changes on the feature front, Apple on 4th June 2018 Keynote address sought to revamp the data securitymeasures for its users. Here is a list of all the important announcements Apple showcased in the address.

1. Control on the data collected by the developers

Unlike other tech giants, Apple has stepped aside and set an example when it comes to user experience. Apple CEO has made it thoroughly clear on several occasions that Apple has nothing to do with the customer’s’ personal information. On that front, Apple makes it sure that the users have the utmost security with their personal data.

Developers can no longer pry on to the user’s personal information for personal gains. This means the user’s contact list, pictures, and information about their friends and family will stay out of reach of the third party unless they themselves allow it.

Thus, if the apps in your device need access to your camera, iTunes, Safari or Maps, they cannot do it unless you sanction for it.

2. A No to Apps That Drain Battery Life

Apple’s concern about the battery life and CPU performance has been finally resolved. Apple concluded that the apps that drain the battery faster need to be removed from the app store once and for all. For example, the cryptocurrency-mining apps are a real culprit when battery life is concerned and Apple has decided to take them down.

3. Using Auto-Fill for Two-factor authentication

Apple is trying to encourage more apps to practice two-factor authentication. For the convenience of the users, Apple copies the unique code that applications send to the user’s cell phone through text message automatically. The iOS 12 identifies the code and auto-fills it in the app, thereby, saving a lot of time and efforts of the users to open the messenger app and copying the code back to the app.

4. More secure web browsing

More often than not, there are third party data gatherers littered all over the internet. So, whether you know it or not, whether you click on to a particular link or you refrain from it, your data can still be harvested by the unknown.

Apple understands the sensitivity of their users’ data. Thus, a new version of Safari has been introduced in ios 12 that alerts the users in case a third party data gatherer is trying to collect cookies or data from your device. Apple leaves you in charge of your data privacy.

5. Hindering Third Party Access To Your Phone

In ios 12, Apple has paid serious attention to the security bugs that have occurred in the past. Under the circumstances where an Apple user is being forced by a third party to enter the passcode on his phone, he can quickly disable the touch ID to protect his data.

Another safety measure here is to prevent data transportation via USB connections after one hour of inactivity. Thus, hackers who target phones using the lightning cable connections can be kept at bay with this feature.

6. No More Fingerprints

Every device has its own identity based on the fonts and plug-ins. This is how third parties identify your phone as different from the others. Apple has come up with a counter to this bug. Data gatherers will now only be able to view the native fonts, making it significantly harder to identify a device as unique.

7. Password auditing and management

Users often reuse their passwords for the ease of remembrance. This is a serious red flag which now will be alerted to the apple users. Apple wants its users to understand the importance of a strong password for the protection of their own devices and data. It is now easier for the users to quickly change their passwords for better security. 

Other features:

Apart from the security announcements, Apple has also introduced an array of attractive features in the ios 12. Take a look at the features below:

A) Facetime: Can now be done with 32 people at the same time. You can now add people in the middle of the facetime call and also use memoji, animoji, filters, and stickers on call.

B) Screen-time: Users can now keep a track of the time they spend glued to the screen by setting up screen time limit. Syncable with iPad as well as iPhone, ios 12 has come up with screen time.

C) Workout with the watch: Apple watch has been given some very useful updates. It automatically identifies if the user is working out, can set reminders to prompt the user to workout, give credit and again prompts to end the workout.

Several other changes with Siri, Photos, camera, podcasts, and watch have been addressed. Overall, Apple has taken serious steps in improving the user experience as well as to create a more secure environment for the users in terms of data security.

Share this post on

Start Your Free Trial


Continued support

I would like to thank you for your continued support. I’m so glad everything turned out well. I owe you one.

Vishal Savadiya

Prompt service

George was outstanding; he fixed my issue within a couple of minutes and got me back to work! Thank you for such prompt service!

Lyndsey Chapman

Best tech support

Your tech person resolved this issue to the best of my satisfaction. He is very knowledgeable, helping and nice person. Thank you for this help.

Bipin Bhatt
KB Accounting & Tax Services

Exceptional service

I appreciate the exceptional service that Duke Williams always provided us at JS Morlu. He is patient, knowledgeable and extremely helpful.

John S. Morlu
Global Managing Partner

Quick response

As always, It was a very positive experience having your technician solve the issue we were currently experiencing.

Brad Pollack
Retail Service Options

Kristi PArker

Was assisted with permission setting, easy process. Thank you.

Origin Books

Mary L Zembruski

They have always promptly resolved any issues I have contacted them about.

Wilson Landscaping

Christopher Hutzel

Easy of working and very helpful

Christopher Hutzel
Compactor Service

Mandy Leong

Great customer service

Mandy Leong
Managed Staffing

Taylor Hill

Not a problem since I started years ago. Support is amazing and couldn’t be quicker. Just tonight, I emailed them and within 1 hour David helped me through an issue and resolved it as quick as I could have asked. Glad I found these guys.

Taylor Hill
Hill Tax, Payroll & Bookkeeping

Serina McCoy

Service was very quick to resolve the issue we had with logging in. Michael Olson emailed and called with in a few minutes on realizing we had an issue and had us back up and working quickly.

Serina McCoy
Gilberts Mobile Service

Mark Tevrucht

thank you reason for stars is my opion nothing is perfect

Mark Tevrucht

Nancy Evans

Easy to work with Aaron.

Nancy Evans
Nancy P Evans CPA PC

Tom Cloninger

Excellent service! Very responsive!

Tom Cloninger
RAN Accounting & Consulting

Rich Durso

Anderson solved my issue quickly and efficiently!

Rich Durso

Juli Hale

We’ve been very happy with the service so far. I would highly recommend Sagenext for hosting QuickBooks and other software. Thank you Michael Olson!

Juli Hale
Vico Plastics, Inc.

Nabila Qureshi

Great Customer service and support. Will highly recommend Aaron was very helpful and knowledgeable

Nabila Qureshi
Tax King USA Inc

Yelena V Moshkovsky

Great service with persistence to solve the issue and easy to reach. Anderson was a lot of help with my remote desktop issue.

Yelena V Moshkovsky
Supporting Strategies

IT Director

Sage Next have been great. We moved from 2 other quickbooks hosting providers to SageNext because it is the fastest server we could find which makes working on it much easier for our team. That plus their team is always available and very helpful!

IT Director
American Foods


Very happy with the functionality of the hosted environment and excellent customer service. A human always answers the phone quickly and is always knowledgeable and resolve any issue quickly. Thank you Michael and your support team.


Cristen Rolen

Worst support team who are getting more time ever.

Cristen Rolen
Cristen CPA Firms


Aaron was extremely helpful, and resolved my issue quickly and professionally. Sagenext hosting services has been reliable, and support has always been great.

Zigo Associates

Peg Kelly

Michael Olson was very helpful, professional, knowledgeable and kind. He’s a keeper should have more employees like him. Highly recommend Sagenext.

Peg Kelly
All Star Therapy

Jon Graff

Support has been terrific, every time I’ve had issues I’ve been able to get help quickly which has resolved any issues. Michael Olson recently helped me resolve a backup issue. Thank you Sagenext

Jon Graff
The Reason Foundation


Prompt support when needed!

The College Music Society


Sage is wonderful! Aaron was an incredible help to me!

Elfand & assoc


Thank you so much! I use Quickbooks on their servers and they are very helpful for all my computer needs. Thank you Michael for your great support.


Gwendolyn Terrell

Customer Service was great they was able to fix the issue in a timely matter.

National Tax Center


Free Trial

Sagenext Trial