Jan 15, 2018
Posted in Accounting
How vastly the marketplace is turning into a battleground where businesses are fighting to catch good numbers of authentic customers and customers are struggling way hard to find appropriate services. Where both the provider & needer are thriving to have a sustainable path for their surviving, what actually stopping them to get their wants?
Appropriate data is what both are lacking off. For businesses, it is the lack of reaching right set of customer data on time whereas for customers, the less awareness of approaching the authentic companies. Though, we all are existing in the huge start-up world where very few starters make it a big hit. Most of the startups fail unwittingly and the reason behind the failure is poor strategies & instant approaches.
In order to stand in such crowded battleground, business should first find their targeted region from where they can get likewise clients. The main mantra behind success is to cultivate unbeatable strategies and learn keenly from past failures. Each start is somehow same but, things go beyond after crossing a while. It is vital to have control over customer data which can be gathered through mostly-ignored spaces.
The ability to gather and using customer data as per the business needs is what makes a business unique and also increases the chances of success. Almost a decade ago, the businesses were questing customer data with traditional marketing strategies which also proved to be satisfactory for them at that time. However, the pristine methods could not be followed much longer. The eruption of big data has made data collection way more strict and hard to systemize.
After the evolve of big data, companies found it challenging to search places where customer data can be stored effortlessly. Below mentioned three spaces will help you to systemize your data related contradictions.
The power of online platforms are immense and truly profitable; social media is one of the most engaging platforms which is also accessed across the globe. Being an instant, popular & giant network of communication- social media platforms are now highly used for marketing purposes as well. The businesses are investing high amounts to run their campaign ads over such portals.
There’s no doubt that most of the businesses are getting the good response from such portals whereas mostly are getting even better results without spending any money on ads. The major difference that comes in between such contradiction is data. With the recent trends in digital marketing, social media’s have also evolved vastly. A particular social portal will not only meets the need of authentic customers but also provides you complete data including their age group, location, interests & other recent updates.
Such precise data of each customer will help you to hit right set of customers for your business. The presence of public & private messages options will further provide customers contact details as well.
The era of today does not consist of single methodology instead is a set of methodologies which further extends the reach of any business type. Businesses, in order to avail precise customer data, needs to engage with various communication mediums including IM Tools, Chatbot, Emails, voice calling etc. as well. Only the allowance of social platform based data will not be going to enrich business growth.
Nowadays, the contact center is much more than a call center. Indeed a part of futuristic technology which is enhanced but the initial workability is still preserved. It will be helpful for businesses to set up their own contact center or to communicate with some other already settled call center who are ready to provide customer data in exchange for some money.
The extraction of data via calling technique is quite easy and businesses can directly contact with customers which also saves a lot of time.
It is the most healthier approach to extract customer data without even really engaging with them or disturbing them. Whenever customers like anything on business site, they immediately add the stuff to the cart but not every time ends with buying. Businesses should build applications which gets all the customer data at initial stages of visiting itself. So that later even when they don’t travel till “Pay Now”, the business can contact those set of customers using “Add To Cart” database effortlessly.
The even wisest way to make the deal happen for future is to track the complete journey of the customer by analyzing where actually the customer left his interest while buying. This will help businesses in two ways- First, provides complete relevant customer data without the knowledge of customer and Secondly, helps businesses to know where they are lacking while dealing with customers online.
These techniques will not only help businesses to avail customer data but also enrich their applications enough to track customer interests & behavior on the wide level. Businesses who understand the actual need for customer data at right time are likely to build big names in future.
By Pratibha Maurya Date : Nov 13, 2018
By Pratibha Maurya Date : Nov 3, 2018