At any point in time, it is pretty much an accepted fact that profit is the driving force behind doing business. But, embracing the environment-sensitive trail that an impressive amount of businesses are following these days, it looks as if the profit situation can take the back seat. At least, for the business-giants out there. Giving up the traditional way of running your enterprise and embracing green technology wholeheartedly, on the other hand, is rare when it comes to small and medium-sized businesses.
Most of the businesses, from budding firms to the well-established enterprises, try to survive in a highly competitive environment by structuring themselves along the lines of earning maximum profit. However, due to some reasons, many of them fail to survive in the long run. And, in order to have a positive number play, most of the companies hesitate to adopt new technologies that are pro-environment. However, restructuring your current business practices is not as difficult as you might think.
What Do We Mean By An Eco-Friendly Business?
An eco-friendly business means producing goods and services by adopting techniques that make minimal or no effect on the environment and positive carbon credit.
Why Run An Environment-Friendly Business?
Shifting from a conventional style of business to an eco-friendly one does them good in many ways. For instance, it will make their business more sustainable in the long run. The conglomeration of eco-friendly ways of doing business reduces the carbon-footprints – something that businesses should want to achieve. Also, migrating to greener and cleaner options for running a business will be helpful, both from the environment and profits point of view. Technology that is pro-environment also gives an edge when it comes to marketing. Moreover, you can encourage a large chunk of the population to join you in the cause.
Is the transition too expensive?
Well, as a small or mid-sized business owner, the transition from using traditional techniques to the modern, eco-friendly way of doing business may take a toll on your business finances. However, following a few cost-effective tips, transitioning gradually, and taking financial advice from a professional can help you to expedite your business towards a greener potential, without hurting your financial position.
Now, Let’s understand how moving to pro-environment practices will help you improvise your overall business performance:
Attracts More Customers
With ever-increasing competition among firms, following eco-friendly business practices that hold up to your customers will help call out to the crowd who demand goods that are environment-friendly. A considerable part of the consumers in the age bracket of 15-20 justify paying more for the services or products from companies with a strong environment and social commitment. Following eco-friendly ways to produce will give you an edge over those who are still in the process of, or haven’t adopted these practices.
Sustainability has become one of the essential aspects of businesses, which even the government is emphasizing on. Natural resources are limited and full dependency on these resources can put a serious question mark on your business choices. With time, the costs of natural resources are also increasing. Businesses that are following sustainable or green business practices can easily obtain a loyal customer base as they will be causing a minimal negative impact on the local or global environment, society. Therefore, your business will have a greater chance of success.
Shifting from traditional ways of doing business to a completely new eco-friendly architecture could be an expensive choice. Although the benefits it reaps significantly out-do the expenses incurred on adopting and including the new technology. You can adopt new and standardized technologies such as the cloud, which will make you more efficient and effective at the same time.
Reduce, Recycle and Reuse
Adapting to the 3Rs concept- Reduce, Reuse, and Recycle can help you in considerably lowering your costs as they focus primarily on saving energy. A simple example would be shifting from paper to digital documentation. It will help you to save money and resources at the same time. What you use, how you use, and what you are purchasing makes a big difference in your budget, productivity, and performance. Here’s how to apply the 3Rs technique:
Reduce: Avoid printing unnecessary documents. Instead, try e-documentation.
Reuse: Encourage the use of scrap papers wherever possible, instead of purchasing fresh message pads.
Recycle: Find new ways to use stuff that’s about to wear out.
Upgrade Your Business Cycle
Replace outdated machinery and technology with new and standardized ways. Check your business cycle for ways to improve or replace the existing technology. Sustainability is not an instant concept. It keeps evolving and so does our need for change. Embrace eco-innovation, adopt eco-friendly ways, minimize waste and optimize your business processes.
It all begins with a single step. All you have to do is to take the pledge to migrate to a more green and clean environment. These small yet effective steps can help your business to grow. Those who aren't making enough efforts to keep up with the changes in the environment are not much afar from becoming obsolete. Keep improving and embrace energy-efficient technologies. Encourage your staff and co-workers to adopt eco-friendly ways, and plant more trees. Be the change you want to see.